Media Shifting to Unpredictably Creative

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We all do know the challenges of traditional media, it would only take a maximum of 10 years if media will not invest in more creative content and execution.

Trend:

  • Video format with captions, so it allows office workers to watch even during meetings.
  • The shorter video, the better as attention span is more limited however it should start with more compelling attention grabbing salvo due to more competition on eyeballs.
  • Engagement of media influencers, what’s their number of followers and their portfolio?
  • Branding should be subliminal, not “on your face” kind of ad. Make it more fun!

Test test test the results, don’t take too much time in planning as your competitors are working simultaneously with you.

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